GBMA
The Full Story
About Us
The Greater Geary Blvd Merchants Association is dedicated to advocating for businesses, preserving Geary Boulevard’s history, and driving improvements that keep the area thriving. Spanning from Van Ness to the Ocean, Geary Boulevard is home to a diverse range of merchants ready to serve the community.
​
We provide resources, events, and support to local businesses, helping them navigate challenges and seize opportunities. Our goal is to enhance the merchant corridor, ensuring businesses not only survive but thrive.
Mission
Our mission is to:
-
Advocate for local businesses and their needs.
-
Preserve Geary Boulevard’s rich history and identity.
-
Improve the area through beautification, community engagement, and economic growth.
-
Support merchants with networking, promotions, and events that bring the community together.
​
By working together, we keep Geary Boulevard a strong, resilient, and thriving business district for generations to come.
History
Geary Boulevard, originally known as the Point Lobos Toll Road, was named after John W. Geary, San Francisco’s first mayor. Geary, a Pennsylvanian, arrived in San Francisco in 1849 and quickly became a respected leader, first as the city’s postmaster and later as mayor. His leadership helped shape the city during a time of rapid growth and disorder.
Over time, Geary Boulevard became a key commercial corridor, serving the Richmond District and beyond. Since 1922, the Greater Geary Blvd Merchants Association has worked to preserve this historic corridor, supporting its businesses and ensuring Geary remains a vibrant part of San Francisco.